Estonian Saunas

UK distributor for HUUM

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Estonian Saunas OÜ

Estonia: Tondi 22-4, Tallinn.
Registry code: 12986006

VAT code: EE101870812

tere@estoniansaunas.com

Estonian Saunas in the news:

We regularly help journalists and other content producers learn about Estonian sauna culture, history, design, and technology - including by taking them to the sauna here in Estonia! Email us at tere@estoniansaunas.com if you'd like our help or check out recent media coverage below.

Born in the sauna

The sauna is the traditional place of birth in Estonia so we decided to launch our company there too (just before opening our own smoke sauna). That generated headlines before we'd even built our business - like here in the Sun, the UK's largest newspaper. 

The SaunAudi

We love documenting weird and wonderful saunas we find, like in this short video about an old Audi in Estonia that's been converted into a sauna. That quickly went viral and was featured in media reports in Estonia and around the world, including BBC News which interviewed us here. We also helped Reuters with this follow-up video report 

EasyJet in-flight magazine

We were visited at our smoke sauna by a writer for EasyJet's inflight magazine and she wrote a wonderful feature about us, which you can read here (on pages 38 to 42).

Sounds of the Baltic Sea

This was an unusual media inquiry, even by our standards! There were a series of concerts in Germany about the sounds of the Baltic Sea with each song themed around a sound common to our region. One song was based on the sound of birch whipping recorded in our sauna. 

Life in Estonia magazine

The latest edition of Life In Estonia magazine has an overview of why Estonian saunas are becoming more popular around the world through exports and tourism - and the help of a few new celebrity fans.

European Sauna Marathon

We've reported on Estonia's 'European Sauna Marathon' (which we now sponsor), first for Estonia's public broadcaster ERR and most recently for Estonian World - for which we were also featured on the BBC Travel Show and interviewed by Business Insider.

Launching in the UK

You can read more about our plans to help more Brits build saunas here in Estonia's top English language online magazine, Estonian World.

Netflix & sauna

We'll be featured in an upcoming documentary for Netflix about Estonia's digital development. Watch this space.

The Boston Globe

The sauna is often an opportunity for us to introduce the story of Estonia to more people around the world. Most notably, we took the Boston Globe to the sauna and they wrote a great article about Estonia as the land of saunas, forests, and startups. It even made the front cover of their magazine.

Voting in the sauna

Estonians can do almost anything online from anywhere so we often test this in the sauna. We've voted in the last few elections while having a sauna, which resulted in this viral video and media coverage around the world, including the main evening Japanese news. Even the EU Parliament itself made a video about this (shown here).

In deutschen nachrichten

We've been featured in German news several times talking about sauna culture and entrepreneurship, including on the main evening news show Tagesthemen, as well as Bayern 2 radio (in this fascinating blog and podcast).

Showcasing Estonia

We've been featured in several videos made by the Estonian state, including Visit Estonia, our tourist agency, and the Work in Estonia programme - for whom we've twice hosted saunas at our home for their Career Hunt challenge. 

Tallinn In Your Pocket

Local tourist magazine, Tallinn In Your Pocket, ran a special sauna feature about us in their print magazine. You can also read their interview with Adam Rang here. 

Outside the sauna

Anni is a green building expert while Adam helped the Estonian government develop e-Residency and is passionate about business transparency. They both often talk and write on these topics. Adam wrote about combating criminality in business here and here), as well as the importance of encouraging more connections to Estonia. He's also in this TL:DR video about Estonia.